The company’s brand MILO sponsors a range of sporting activities in schools including, MILO Prep School Championships, Milo Kindergarten Championships, MILO Western Relays, St. Catherine Cricket Club Summer Clinics, MILO under 14 Basketball, and the MILO Melbourne Cricket Festival.

MILO athletes Win Big

A grand total of twelve records were broken at the 15th renewal of the MILO Western Relays in Jamaica on February 9, 2008. In a keenly-contested battle of talent and courage secondary school athletes fought for the top spots.

As title sponsors, MILO had extensive interaction with its core target audience, while nourishing ambitions in the form of cash incentives to the deserving winners of the MILO Big Races. Over 1,500 cups of MILO, the food drink of future champions, were sampled and provided well-needed fuel for the 1,100 athletes who were all champions in their own right.

MILO received high visibility before, during and after the event due to extensive coverage in both the electronic and print media, as well as prominent branding on the day of the event.