There is a serie of 14 one day public eventes for in-line skaters on closed safe road in cities across  Czech Republic and Slovakia. Focus on broad public, the competition is for all age groups. The main race (21km) attracts also skilled sportsmen and is the official Czech in-line speed skating cup. The event is branded under Nestlé corporate Brand and co-branded with several Nestlé product brands.

The one of key Nestlé projects is to encourage physical activity of general public including youth and kids. Nestlé increases its visibility as responsible in nutrition, health and wellness that promotes active lifestyle.

Nestlé is the general partner for this program. The other partners are :

- K2
- Activa
- Sportissimo
- Nutrend
- Toi Toi

Number of people impacted :

8'000