We launched the Nestlé Lifestyle Centre in September 2005 with the objective of educating Hungarian population regarding healthy lifestyle as ratio of obese or overweight people is growing continuously, at the moment its 60%. The Lifestyle Centre is a service portal available via the internet (www.nestle.hu/eletmod), the goal of which is to provide personalized advice to those interested, and thereby contribute to creating a more harmonious, more health conscious lifestyle in Hungary. The site promotes health-conscious lifestyles in Hungary by offering individual advice, interesting articles and information on topics such as healthy nutrition, exercises or spiritual health, with the help of respected professionals and celebrities.

The Nestlé Lifestyle Centre became the 2nd most visited permanent site of Nestlé (after www.nestle.hu) in 2007, the number of visits was 210,000. On 17 events (sport events; family weekends etc.) we reached additional 120.000 people in 2007.

In 2008, the website is completely renewed and will be relauched in autumn 2008 with a strong communication campaign.