The objective of this programme is to encourage physical activity of general public including youth and kids and to increase visibility of Nestlé as responsible nutrition, health and wellness company that promotes active lifestyle.

A series of 14 one day public events for in-line skaters on closed safe road in cities across Slovakia and Czech Republic. focus on broad public, competition for all age groups. Main race (21km) attracts also skilled sportsmen and is the official Slovak in-line speed skating cup. Branded under Nestlé corporate Brand and co-branded with several Nestlé product brands.

The other partners are K2, Activa, Sportissimo, Nutrend and Toi Toi.

Number of people impacted :

3'000